Garin, also gave the meeting’s participants an exclusive update on NSC’s groundbreaking messaging research that will underpin the effort and inform the community how it can effectively communicate to the American public.
NSC executive director Gurwin Ahuja said, “The Sikh community in US has never been more educated, more wealthy, and more successful than today.” In a strategy session focused on specific action steps to make lasting change in the US, Sikh Leaders worked together to create a realistic region by region breakdown of US gurdwaras and fundraising strategies.
Rajwant Singh, President of the Sikh Council on Religion and Education and senior advisor to NSC, said, “The consensus was that there is a critical need for this kind of media strategy for the Sikh community.
“Secondly, all possible efforts need to be made to include as many gurdwaras as possible in the network as partners,” he said.
“Thirdly, our goal is to keep the focus on introducing Sikhism and the Sikh identity while showing the positive contribution of the community in the media,” Rajwant Singh said. Kulwant Singh Dhaliwal, President of the Oak Creek Gurdwara, Wisconsin, where six worshippers were killed in a shootout on Aug 5, 2012, said:
Sikh representatives came from California, Connecticut, Delaware, Illinois, Indiana, Maryland, Michigan, Minnesota, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Texas and Virginia.