FRESNO,CA – The Nation Sikh Campaign ‘We Are Sikhs’ ran a comprehensive campaign in 2018 with TV ads, digital ads, and grassroots events to help raise the profile of Sikh Americans. The campaign which was a tremendous success fundamentally shifted the understanding and views of Sikh Americans in the Central Valley region and won several awards, according to a press release. PBS Central Valley wants to keep the campaign going and has put the ads back on air and may even take them nationwide.
The ads have already aired on prime time spots for PBS on shows such as PBS News Hour. ‘We Are Sikhs’ is also working with PBS to run. ‘We Are Sikhs’ ads at various hours for nine months in California’s Central Valley. It is also developing ads designed for children on topics such as the turban, seva, langar and three digital videos.