Her commitment to this platform led her to answer her on-stage question saying, “the girl next door is evolving.” Inspired by her experience of dealing with the subsequent social media backlash, Davuluri responded with a campaign of her own, #circlesofunity, inviting her followers to tweet her posts and pictures about what it means to be culturally aware, and to elevate a social media conversation about the value of social and economic diversity. “Miss America 2014 is a reflection of the changing fabric of American culture, which is ethnically diverse and culturally rich. By partnering with Miss America nationally, Macy’s is not only celebrating Nina’s rich cultural heritage, we are also providing an empowering forum for women and young adults to learn about how Nina broke barriers and redefined the concept of ‘the girl next door’” said Dineen Garcia, Macy’s Vice President of Diversity Strategies.
Each city will host a live performance with Indian Bollywood dancers followed by a Q&A session with Davuluri. Following the Q&A session, guests are welcomed to shop the latest trends. Guests that make any $25 Macy’s purchase during the event will receive a photo with Miss America. These events will be held in following locations: Macy’s on State Street – Chicago, IL – Friday, May 9th @ 5:30PM; Macy’s Dulles Town Center – Washington, DC – Saturday, May 10th @ 2PM; Macy’s Queens Center – New York, NY – Saturday, May 24th @ 2PM; Macy’s Union Square – San Francisco, CA – Wednesday, May 28th @ 6PM; Macy’s First Colony – Houston, TX – Saturday, May 31st @ 4PM