MOUNTAIN VIEW,CA-Intuit Inc., announced that FreshPaper, a simple innovation that has garnered international recognition for its potential to change the food system, is in the running for a once-in-a-lifetime opportunity: a television commercial during the 2016 Super Bowl. FreshPaper started as Inventor Kavita Shukla’s middle school science project and was inspired by a homemade “spice tea” her grandmother in India once...
gave her as a remedy for drinking contaminated tap water. A grassroots movement has since taken FreshPaper from a single farmer’s market stall in Cambridge, MA to farmers and families worldwide. The inspiring FreshPaper story has captured the attention of influencers like Oprah Winfrey and Richard Branson, and was the subject of a short film by Hollywood director Bryce Dallas Howard. In 2013, FreshPaper was presented with the INDEX: Award, the world’s largest prize for design (previously awarded to Apple and Tesla) by Her Royal Highness the Crown Princess of Denmark. FreshPaper sheets are infused with organic spices that keep fruits & vegetables fresh for 2–4 times longer, naturally. One small sheet is simply dropped into fridge drawers, cartons, and bags filled with produce. FreshPaper is made in the US, and is recyclable, biodegradable, compostable.
Today, the FreshPaper brand is recognized as a pioneer in the movement towards reducing food waste. Shukla hopes that the road to the Super Bowl commercial will spark a national conversation around the enormous global challenge of food waste, and inspire other entrepreneurs, especially women, to think bigger with their ideas.
“This is an incredible opportunity that would help us make fresh, healthy eating more accessible and affordable than ever before,” said Shukla. “When I set up a stall at my local farmer’s market, after trying and failing for years to bring my idea to the world, I could never have imagined that one day we’d have a chance to share our vision for a better food system with 100 million people during the Super Bowl.” The winner of the Super Bowl ad will be determined by a global vote. Supporters can cast their daily votes for FreshPaper at www.NationalFreshLeague.com. The patented and award-winning product is carried by national retailers like Whole Foods, Bed Bath & Beyond, Ace Hardware, and Amazon.com, and is sold in packs of 8 sheets.
Today, the FreshPaper brand is recognized as a pioneer in the movement towards reducing food waste. Shukla hopes that the road to the Super Bowl commercial will spark a national conversation around the enormous global challenge of food waste, and inspire other entrepreneurs, especially women, to think bigger with their ideas.
“This is an incredible opportunity that would help us make fresh, healthy eating more accessible and affordable than ever before,” said Shukla. “When I set up a stall at my local farmer’s market, after trying and failing for years to bring my idea to the world, I could never have imagined that one day we’d have a chance to share our vision for a better food system with 100 million people during the Super Bowl.” The winner of the Super Bowl ad will be determined by a global vote. Supporters can cast their daily votes for FreshPaper at www.NationalFreshLeague.com. The patented and award-winning product is carried by national retailers like Whole Foods, Bed Bath & Beyond, Ace Hardware, and Amazon.com, and is sold in packs of 8 sheets.
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