Today, the FreshPaper brand is recognized as a pioneer in the movement towards reducing food waste. Shukla hopes that the road to the Super Bowl commercial will spark a national conversation around the enormous global challenge of food waste, and inspire other entrepreneurs, especially women, to think bigger with their ideas.
“This is an incredible opportunity that would help us make fresh, healthy eating more accessible and affordable than ever before,” said Shukla. “When I set up a stall at my local farmer’s market, after trying and failing for years to bring my idea to the world, I could never have imagined that one day we’d have a chance to share our vision for a better food system with 100 million people during the Super Bowl.” The winner of the Super Bowl ad will be determined by a global vote. Supporters can cast their daily votes for FreshPaper at www.NationalFreshLeague.com. The patented and award-winning product is carried by national retailers like Whole Foods, Bed Bath & Beyond, Ace Hardware, and Amazon.com, and is sold in packs of 8 sheets.