BY AMELIA MATTHEWS
SAN DIEGO, CA – Akshar Cash-N- Carry opened with a bang on July 19. The festive atmosphere and music at the grand opening drew around 6,000 visitors throughout the day. Sumptuous Indian food, prepared by Bawarchi Dosa, was distributed generously to all along with complementary gifts, and raffle tickets.
SAN DIEGO, CA – Akshar Cash-N- Carry opened with a bang on July 19. The festive atmosphere and music at the grand opening drew around 6,000 visitors throughout the day. Sumptuous Indian food, prepared by Bawarchi Dosa, was distributed generously to all along with complementary gifts, and raffle tickets.
The huge store, among the largest in Southern California, is located on Black Mountain Road, a ‘Little India’ of sorts in San Diego. Anil Ukani and Nitin Patel who are managing the store, said they are well equipped to beat the competition in the area not only because of the large and diverse inventory but also because of lower pricing. Being distributors 90 per cent of their goods are imported directly from India as against 10 percent by their competition. Thus they are able to pass on the benefit to the customers. They are focusing on excellent customer service and raising the bar for quality. As for diversity they are catering to the myriad South Asian communities living in San Diego – Indian, Pakistani, Bangladeshi, Nepali and even Middle Eastern.
Some unique items they have launched include sugarcane juice and nitro ice cream. The ice- cream is custom-made in just a few minutes. All the customer has to do is pick a flavor from the 20 or so they offer. Some of the exotic Indian flavors include sitaphal, paan, chikoo, jamun, roohafza, rose, cashew. Fresh produce comes from local farms and they also carry organic Indian lentils.
Asked why they chose to open here they said the San Diego area had the second highest concentration of South Asian community in California, around 9000 families. This is a great market to tap.
Ample parking is a great upside for business. Also two temples are located close by which will ensure a regular flow of customers and around eight restaurants to which they will supply.
The Askhar management told India Journal their aim was to serve the local South Asian community and establish themselves as a low but quality product leader. “ We take pride in offering the best customer service by our dedicated service staff and rewards program. Our goal is to make our customers’ shopping experience pleasant and stress-free.” They also expressed gratitude to all the vendors, staff and team members and customers who made the grand opening a great event.
“The grand opening promotional discounts are good until Aug 3. So customers should visit the store to get some fantastic deals,”they said. The raffle drawing will take place on Aug 16 at 4 pm at the store. First prize is an Apple MacBook Air Desktop; second- a Samsung LED 55 ‘’ TV; third-‘ Applie Ipad Air; fouth-some $100 store gift cards. Akshar is located at 9520 Black Mountain Rd, Ste B, San Diego, CA – 92126. Phone: 858-689-2222 or visit www.aksharcashncarry.com
Some unique items they have launched include sugarcane juice and nitro ice cream. The ice- cream is custom-made in just a few minutes. All the customer has to do is pick a flavor from the 20 or so they offer. Some of the exotic Indian flavors include sitaphal, paan, chikoo, jamun, roohafza, rose, cashew. Fresh produce comes from local farms and they also carry organic Indian lentils.
Asked why they chose to open here they said the San Diego area had the second highest concentration of South Asian community in California, around 9000 families. This is a great market to tap.
Ample parking is a great upside for business. Also two temples are located close by which will ensure a regular flow of customers and around eight restaurants to which they will supply.
The Askhar management told India Journal their aim was to serve the local South Asian community and establish themselves as a low but quality product leader. “ We take pride in offering the best customer service by our dedicated service staff and rewards program. Our goal is to make our customers’ shopping experience pleasant and stress-free.” They also expressed gratitude to all the vendors, staff and team members and customers who made the grand opening a great event.
“The grand opening promotional discounts are good until Aug 3. So customers should visit the store to get some fantastic deals,”they said. The raffle drawing will take place on Aug 16 at 4 pm at the store. First prize is an Apple MacBook Air Desktop; second- a Samsung LED 55 ‘’ TV; third-‘ Applie Ipad Air; fouth-some $100 store gift cards. Akshar is located at 9520 Black Mountain Rd, Ste B, San Diego, CA – 92126. Phone: 858-689-2222 or visit www.aksharcashncarry.com