He said "Vasudhaiva kutumbakam -- the world is one family" was his motto behind promoting Indian culture by launching channels to cater to Arabic, Russian, German, Portuguese, French and Spanish speakers around the world.
Welcoming Chandra to Canada, Ontario Premier Kathleen Wynne said the Canadian award for him was an indication of deepening ties between the two countries. Canada-India Foundation chairman Ajit Someshward said: "This award is open to any Indian who has made us global Indians proud. Subhash Chandra has made us proud by taking Indian culture globally through his TV network."
The Canada-India Foundation, which promotes participation by Indian-Canadians in public policy and politics, has given this award in the past to late former Indian president A.P.J. Abdul Kalam, telecom pioneer Sam Pitroda, Ratan Tata and Deepak Chopra. Chandra donated his award money to Eklavya schools which provide education to India's poor in far-flung areas of the country.