“And this is only the beginning. I look forward to being involved in a more business-centric capacity in the near future,” he added.
It was in 2012 that Ranbir met the New York-based Saavn founders - Paramdeep Singh (executive chairman), Rishi Malhotra (CEO) and Vin Bhat (president and chief strategy officer). Singh said the partnership felt right from the beginning.
"Everyone involved in this partnership is truly passionate about the product but there's also a very human connection here as well.
“Our collaboration with Ranbir represents an evolution in the way technology companies and artists work together in India. And that bridge between art and digital is at the very heart of what we want to accomplish at Saavn,” he added.
The commercial campaign was produced by Golden Gaddi Films, the ad production house of Guneet Monga, the producer of the highly acclaimed film "The Lunchbox". The 30-second ad can be viewed at: https://www.youtube.com/watch?v=PKFqtQn_6zw
The digital music company, which boasts a catalogue of almost two million tracks from both Indian and US record labels, will be rolling out a suite of new consumer-facing products and partnerships over the next couple of months in which Ranbir's inputs and ideation will play a major role.