"Passion for basketball and the NBA is growing rapidly in India and the increasing demand for NBA merchandise makes this the perfect time to launch a dedicated e-commerce destination," NBA India managing director Yannick Colaco, said in a statement.
NBAStore.in will offer oncourt products and fan gear from adidas, women’s and men’s fan gear from Levelwear, NBA socks from New Horizon, official NBA basketballs from Spalding and basketball footwear from adidas, Reebok, Nike and Brand Jordan. Additional exclusive products will be added each season.
Fans who purchase the merchandise will have a chance to win authentic autographed NBA jerseys as well as tickets to NBA regular season games, NBA All-Star and The Finals. This marks NBA’s fifth international online store since 2012.