"The moment I start choosing films that can do Rs.100 crore business, then my choice becomes very limited and I can only do films like 'Avengers' or 'Spider-Man', which go on to achieve those numbers. This really kills creativity to an alarming extent, so I have always selected my films based on what I feel towards them," he said. "Like 'Taare Zameen Par' went on to do good business and I didn't know it would. I just did it because I liked the script. Also, I selected 'Rang De Basanti' because I loved the script. I did 'Lagaan' when the entire film industry thought it was a disaster.
"So these films I have not picked looking at the box office collection, I picked them because I loved them. Later when they became box office hits, it was a different question. I do films if I like the script and not according to its business." Aamir received ample support from Anushka Sharma, Sushant Singh Rajput and Boman Irani who were also in the cast of "PK".