About the action taken through this initiative, Amitabh said: "There is a cure for it and we've just had a wonderful meeting with several medical heads of the country and corporate heads where we've discussed many of these issues."
Tata said: "To me, it is more than just a campaign. It's an issue being involved in a national cause. TB has been a silent killer in the country and has assumed proportions that most of us should be extremely concerned about. As a citizen of the country I feel very committed to play my role, however big or small it might be to help in this partnership with the government."