WASHINGTON,D.C.- In recognition of the tremendous results of the We Are Sikhs campaign in 2017, the National Sikh Campaign and FP1 Strategies have won the PRWeek U.S. Award for ‘Best Cause’, an honor firmly established as the communications industry’s highest accolade. The submission, titled, “Telling the Story of Sikh Americans: Reshaping Perceptions Through Education and Awareness,” was created by FP1 Strategies,
a public affairs firm based here, that led the execution of the ‘We Are Sikhs’ campaign nationally as well as locally in markets such as Fresno and Visalia, CA. It highlighted NSC’s comprehensive strategy employing TV and digital advertising, press coverage, social media, and an innovative website, leading to significant increases in the broader public’s knowledge and understanding of Sikhism.
‘We Are Sikhs’ was among five finalists for the “Best for a Cause” award, which recognizes the premier marketing communications cause showing a tangible, worthwhile benefit to a specific community.
Without a doubt, 2017 had the most positive press coverage and news shared about Sikh Americans since our community immigrated to the. Further, there was measurable success educating Americans across the country on Sikh values, such as equality, tolerance, and service. This campaign was a humble attempt to share those values and build relationships with communities.
The campaign started as a small team working in coffee shops and college libraries here, and within a few short years, the campaign grew into a nationwide movement. Countless Sikhs have had to face bullying, discrimination, and hate crimes due to the lack of understanding of their faith and values. The community decided that to take a stand by using this campaign to share the Sikh American story and values. Thousands of Sikhs across the country volunteered and donated to make this campaign a reality with the ultimate intention of creating a better future for their children and loved ones.
‘We Are Sikhs’ was among five finalists for the “Best for a Cause” award, which recognizes the premier marketing communications cause showing a tangible, worthwhile benefit to a specific community.
Without a doubt, 2017 had the most positive press coverage and news shared about Sikh Americans since our community immigrated to the. Further, there was measurable success educating Americans across the country on Sikh values, such as equality, tolerance, and service. This campaign was a humble attempt to share those values and build relationships with communities.
The campaign started as a small team working in coffee shops and college libraries here, and within a few short years, the campaign grew into a nationwide movement. Countless Sikhs have had to face bullying, discrimination, and hate crimes due to the lack of understanding of their faith and values. The community decided that to take a stand by using this campaign to share the Sikh American story and values. Thousands of Sikhs across the country volunteered and donated to make this campaign a reality with the ultimate intention of creating a better future for their children and loved ones.
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