"We are committed to bring our service, products and deals to a wider audience to grow our international presence and make people the world over have a feel of the shopping experience customers in the US enjoy," Mills asserted.
The e-tailer has also provided 24/7 multi-lingual customer service to overcome language barrier involved in transaction and serve even those customers whose native language is not English. "The new feature allows customers to chat in their own language, which is translated instantly for our service representatives. Responses in English are in turn translated into their language," Mills pointed out. The website's homepage has an option for Indian customers to select their country and currency from its drop-down menus along with products available in their region. The award-winning website has over 25 million registered users worldwide and offers customers a wide selection of the latest consumer electronics products with their descriptions and images.