"We have introduced Indian-made Arabica coffee to customers in Asia and the US as a whole bean, sourced, roasted and packaged as an Indian estate blended hot beverage," Starbucks president for China and Asia-Pacific John Culver said in the statement, issued to mark its second anniversary.
Unveiled in 2013, the Starbucks India Estates Blend Arabica beans are plucked from Tata Coffee's estates in Coorg and Chickmagalur districts across the Malnad region in Karnataka, about 250 km from Bengaluru, where the aromatic beverage originated.
"The single origin blend is a fine mix of herbal and chocolate content and represents the origin of the coffee," company's chief executive Avani Davda said on the occasion. With chains of stores the world over, the 43-year-old Starbucks is a premiere roaster and retailer of speciality coffee in the plantation commodity sector. As part of the Tata Group, Tata Global Beverage retails Eight O'Clock Coffee in major consuming markets across Europe and the US, besides Tata Tea and Tetley.