About the emoji-printed bottles, he said the campaign has the tagline "Jaisa Mood, Waisa Pepsi" and is aimed to particularly attract the younger generation into grabbing the beverage based on their mood and emotions.
There will be 38 PepsiMoji designs across the Pepsi product portfolio, including Pepsi and Diet Pepsi. This will also include eight emojis particularly designed for the Indian consumers-- from the traditionally turbaned man, the lunch box and popular Indian snacks like dosas and samosas, to musical instruments and popular celebrities.
The company said there will be no television advertisement for the time being for the mini cans. However, the company will be launching content-driven digital mini-series campaigns on March 16.