"They (Facebook) invented social networks, and there's always been this layer of innovation," Birwadker explained adding, "but with more pressure on revenue, and especially on mobile and advertisements, I think we are seeing a lot less risk taking and adventurousness by their employees."
On the other hand, Microsoft is often perceived as less innovative, because the more established tech giant has lagged behind the growth of its competitors. Microsoft has always made a lot of money doing things the right, traditional, organised way, the study said.
"But with the success of social platforms and companies like Google Microsoft realised that they need to focus on consumer first, whereas they have always been B2B," Birwadker stated, pointing out that with the arrival of Microsoft's latest CEO, Satya Nadella in 2014, this wave of innovative energy started. Although the giants of the technology industry have a lock on employer branding by their quirky hiring practices, free food, and other perks that make work "fun", the analysis of the personalities of their staffs presents a different picture. Companies like IBM, Facebook and Google aren't necessarily providing the working atmosphere that is reflected in their recruiting materials, the study showed. "You can't have 10 people in a boardroom deciding what the culture of the company is. It is defined by the people who already work there," Birwadker noted, revealing that employees who discover that their company culture is different than advertised are more likely to leave.In the study, published by Good&Co, the team analysed the psychometric data gained from anonymous personality quizzes completed by 4,364 tech employees of what they believe are perceived as the five most innovative companies in Silicon Valley: Apple, Google, Facebook, Microsoft, and IBM.
In total, the two-year-long study also analysed 10 million responses from 2,50,000 users. Questions ranged from thoughts and feelings about networking to how they handle problems at work.