This year many international brands -- Aeropostale and Gap, for instance -- have forayed in India. So, any fear of competition?
“H&M sees itself as its own biggest competitor. We are continuously assessing ourselves against our previous performance and the objective is always to surprise our customers and exceed their expectations of us by focusing on our business concept of fashion and quality at the best price in a sustainable manner. "That has worked for us since 1947,” he said.