"Our researchers plan to develop a model for vehicle scheduling and managing ownership," Ford chief executive Mark Fields said.
Noting that the experiments were designed to change the way the world moves, Fields said the auto major would test new ideas and address growing transportation challenges. "We are driving innovation in every part of our business to be a product as well as a mobility company and, ultimately, to change the way the world moves just as our founder Henry Ford did 111 years ago," Fields said. Of the 25 experiments, eight will be conducted in North America, nine in Europe and Africa, seven in Asia and one in South America, as they are designed to anticipate what customers will want and need in tomorrow's transportation ecosystem. "We see a world where vehicles talk to one another, drivers and vehicles communicate with the city infrastructure to relieve congestion, and people share vehicles or multiple forms of transportation for their daily commute," Fields said. The experiments will address four global megatrends - explosive population growth, an expanding middle class, air quality and public health concerns and changing customer attitudes and priorities, which challenging today's transportation model and limiting personal mobility, especially in urban areas.