"We look after people in our own house, but not those who are on the road... So, I thought I should get involved in such an initiative," he said. "On behalf of my Sehwag International School, we will give at least 100 blankets and do as much as we can," said Sehwag, who also handed over blankets to a few underprivileged people at the media conference here. He also promised to give away one of his sweaters for auction. "The auction is not for money. The one who gives maximum number of clothes will get the sweater," he said.
He will also create awareness by featuring in one of the shows of the radio station. Celebrities like Farah Khan, Shaan, Smriti Irani and Chetan Bhagat have also supported the campaign. Talking about the initiative, Anshu Gupta, founder director of Goonj, said: "People die because of natural disasters like earthquake and flood, but through this campaign, we want to tell the masses that people also die because they donÂ’t have clothes to wear during the winter season. "If all of us give even a little bit, such deaths can be prevented to some extent."
He wants more people to contribute to the cause, but also shared that Â“torn or oversized clothesÂ” wonÂ’t be considered.
BIG FM has provided a viable platform for people who wish to help the needy. "We're carrying out the campaign in north India and down south. We understand that woollen clothes are not required there (south India). So, we are going to help them by giving stationery, toys and more,Â” Manisha Tripathi, national product head, 92.7 BIG FM, told IANS.