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CARSON CITY, NV-Hindus are upset over the cover of the January 1,2016 international edition of Fortune which depicts Amazon President Jeffrey P. Bezos as the likeness of Lord Vishnu, saying that it trivializes their venerated deity. The cover is headlined “Amazon Invades India -How Jeff Bezos is conquering the...
CARSON CITY, NV-Hindus are upset over the cover of the January 1,2016 international edition of Fortune which depicts Amazon President Jeffrey P. Bezos as the likeness of Lord Vishnu, saying that it trivializes their venerated deity. The cover is headlined “Amazon Invades India -How Jeff Bezos is conquering the...
next trillion-dollar market” and is created by Sydney (Australia) based illustrator Nigel Buchanan; whose clients include The Wall Street Journal, MTV, The New York Times among others.
President of the Universal Society of Hinduism,Rajan Zed, in a statement on Jan 11,said that Lord Vishnu was a highly revered major deity meant to be worshipped and not to be used indecorously or thrown around loosely in reimagined versions for dramatic effects. Zed, calling it an unnecessary dragging of a Hindu deity to prove their point of view, urged Fortune to publish a disclaimer on its website and the next issue with proper explanation of Lord Vishnu and Hinduism; in addition to a formal signed apology by Time Inc. Chairman Joseph A. Ripp; Fortune Publisher Eric Danetz, Editor Alan Murray, Creative Director Michael Lawton and Art Director Michael Solita. Zed pointed out that Hindus understood that the purpose of Fortune in this case apparently was not to denigrate Hinduism, but casual flirting like this sometimes resulted in pillaging serious spiritual doctrines and revered symbols and hurting the devotees. Humor was a part and parcel of Hindu society, but there were certain convictions in every tradition, which were venerable and not meant to be taken lightly.
President of the Universal Society of Hinduism,Rajan Zed, in a statement on Jan 11,said that Lord Vishnu was a highly revered major deity meant to be worshipped and not to be used indecorously or thrown around loosely in reimagined versions for dramatic effects. Zed, calling it an unnecessary dragging of a Hindu deity to prove their point of view, urged Fortune to publish a disclaimer on its website and the next issue with proper explanation of Lord Vishnu and Hinduism; in addition to a formal signed apology by Time Inc. Chairman Joseph A. Ripp; Fortune Publisher Eric Danetz, Editor Alan Murray, Creative Director Michael Lawton and Art Director Michael Solita. Zed pointed out that Hindus understood that the purpose of Fortune in this case apparently was not to denigrate Hinduism, but casual flirting like this sometimes resulted in pillaging serious spiritual doctrines and revered symbols and hurting the devotees. Humor was a part and parcel of Hindu society, but there were certain convictions in every tradition, which were venerable and not meant to be taken lightly.
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