Another key tool Kaleka plans to bring to his campaign is his faith, stating “family values, religion, and culture impact every portion of my life.” Particularly while in office, Kaleka assured his community that his faith will “help set a morality and ethical standard that is currently lacking in Congress.” If elected, one of the first orders of business for Kaleka would be to restore the economy in his district. Using the recent progressive economical changes made in Northern California as a model, he would like to mirror similar efforts in his community. Along with this movement, Kaleka hopes to bridge the gap between different races and religions in his district by “unifying the various backgrounds over some common goals.”
Educating himself on his communities’ needs was vital for Kaleka before deciding to run for office. He wanted to make sure he knew what his people wanted so he could strategically create a plan to go out and make things happen. Often accused of grandstanding off a public tragedy, Kaleka has been very adamant in downplaying his back-story and leading with his desire to serve the common man. He doesn’t feel he will get the sympathy vote because although the events of August 5 are very much a part of his drive and resolve, they are not at the forefront of his campaign.
Next up for Kaleka is a heavy marketing campaign to get his name out to potential voters in his home state. In unprecedented fashion, Kaleka will be airing a 30 second campaign video before kickoff at Super Bowl XLVIII on Feb 2. The ad, sponsored through a crowd funding campaign, will air in Southern Wisconsin.