The Kings’ opening night victory – featuring cheerleaders in Indian costumes gyrating to Indian pop music – was shown live in India. “It was such a huge hit, now they’re asking us to broadcast 15 more games,” Ranadive said in an interview to the press. Cricket will always be No. 1 in the hearts of Indian fans, he said, but “basketball can become a strong No. 2”
The Kings recently launched a Hindi-language version of the team website. The team’s dancers performed in India this summer, and Ranadive has said he hopes to take the team to India soon for an exhibition game.