Neha Dhupia has been chosen as the beauty ambassador of Booolywood on Hollywood actress Jessica Simpson’s reality TV show ‘Price of Beauty’.

In the show, the ‘Dukes of Hazzards’ actress and her crew go around the world to find out, how different people perceive beauty.

And Simpson has planned a special segement on Bollywood for which they have selected Neha as their beauty ambassador.

Neha was noticed by the makers in her US mini series “Bollywood Hero”.

The shoot is scheduled to start from next week in India’s commercial capital Mumbai and according to sources Jessica and her crew have also planned for a big Bollywoof party once the shoot gets over.

Simpson informed her fans about the upcoming trip to India through her twitter page.

“@Kenpaves and I are going to India!!!(sic)” she twittered.