BY A STAFF REPORTER
LOS ANGELES, CA -The Reshma Beauty Campaign Launch was held on Dec 3 at Rozina’s Beauty Spa here. This glamorous affair was attended by the who’s who of the beauty industry from global beauty expert and author of best-selling book `Passport to Beauty,’ Shalini Vedhera; social media sensation Shawanna Davis;
LOS ANGELES, CA -The Reshma Beauty Campaign Launch was held on Dec 3 at Rozina’s Beauty Spa here. This glamorous affair was attended by the who’s who of the beauty industry from global beauty expert and author of best-selling book `Passport to Beauty,’ Shalini Vedhera; social media sensation Shawanna Davis;
A-list fashion designer of Shail K- Kimi Verma; Mrs. India USA Alka Patel; Miss Asia USA Adrienne Park; Mrs. Latina Global Elizabeth Manila; and Miss Latina Global Kiara Ortiz, and many other prominent beauty industry personalities.
Reshma Beauty’s brand new commercial celebrated love, diversity and traditional Indian beauty secrets. CEO of Reshma Beauty and T.V. personality, Reshma Dordi explained the special message behind the campaign by saying, “We wanted to introduce the meaning of Namaste to the world. Namaste means the light in me honors the light in you and we, at Reshma Beauty, believe that there is light in each one of us, inclusive of race, gender and age.” In consensus with that message, the commercial starred actors of diverse ethnicities and ages, to truly emphasize on the power of natural beauty, and unity in diversity.
The message also shared the centuries-old Indian beauty secrets of henna, turmeric, coconut, rose water and other nature’s best kept secrets, which are the ingredients of the Reshma Beauty products.
The launch took place at the extravagant, spacious and beautifully lit Rozina’s Beauty Spa and the guests thoroughly enjoyed the commercial and other activities like henna tattoos, Reshma Beauty photo booths, free hairstyling beauty stations among others. The event also encouraged the message of women empowering women as Reshma Beauty partnered with women-owned businesses like Passport to Beauty, Shail K and Rozina’s Beauty Spa. Reshma Beauty has taken a step forward in the direction of bringing Indian beauty secrets to the west, while embracing diversity and bridging differences.
Reshma Beauty’s brand new commercial celebrated love, diversity and traditional Indian beauty secrets. CEO of Reshma Beauty and T.V. personality, Reshma Dordi explained the special message behind the campaign by saying, “We wanted to introduce the meaning of Namaste to the world. Namaste means the light in me honors the light in you and we, at Reshma Beauty, believe that there is light in each one of us, inclusive of race, gender and age.” In consensus with that message, the commercial starred actors of diverse ethnicities and ages, to truly emphasize on the power of natural beauty, and unity in diversity.
The message also shared the centuries-old Indian beauty secrets of henna, turmeric, coconut, rose water and other nature’s best kept secrets, which are the ingredients of the Reshma Beauty products.
The launch took place at the extravagant, spacious and beautifully lit Rozina’s Beauty Spa and the guests thoroughly enjoyed the commercial and other activities like henna tattoos, Reshma Beauty photo booths, free hairstyling beauty stations among others. The event also encouraged the message of women empowering women as Reshma Beauty partnered with women-owned businesses like Passport to Beauty, Shail K and Rozina’s Beauty Spa. Reshma Beauty has taken a step forward in the direction of bringing Indian beauty secrets to the west, while embracing diversity and bridging differences.
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