An official at Lloyd said Shruti was chosen as the brand ambassador as she "encapsulates all the qualities that Lloyd stands for".
"She will enable our customers to have a better connect with our products," said Nipun Singhal, director, Lloyd Electric & Engineering Limited.
Shruti, who is the daughter of veteran actor-filmmaker Kamal Haasan and Sarika, has starred in films like “Luck”, “Dil Toh Baccha Hai Ji” and “Ramaiya Vastavaiya”.
She will next be seen in “Gabbar is Back”. The film which stars superstar Akshay Kumar in the titular role, will release on Friday.