The campaign was announced by Microsoft Mobile Devices, inviting youths across the country to capture the essence of India. It aims at chronicling iconic landmarks and popular spots across the country through selfies and showcasing these to the world.
Nargis will post selfies from popular hangout spots and iconic sites and challenge her fans to post better selfies on Facebook and Twitter. Participants can, in turn, nominate and challenge their own friends to join 'Romancing India with Lumia 535'.
At the end of the campaign, the five selfies with the most shares on Facebook and/or re-tweets on Twitter stand a chance to win a new Lumia 535 and a goodie bag of accessories each. The best 100 selfies will be converted into a photo album on the Microsoft Lumia India Facebook page. Participants can post their selfies on Facebook and/or Twitter with the hashtags#RomanceUrCity#Lumia535. These selfies can be shot with any smartphone camera.