India will also have the world’s largest Facebook population by 2016, research firm eMarketer found.
India, with the highest growth this year, will increase user numbers by 37.4 per cent, while Indonesia’s numbers will climb 28.7 per cent and Mexico will grow its social network user base by 21.1 per cent.
All three of those countries are also high-growth areas for Facebook, the world’s largest social network, which eMarketer estimates will reach a worldwide monthly user base of 1.026 billion this year. The US remains the single country with the greatest number of Facebook users, at 146.8 million this year, and India comes in a distant second.
This year, eMarketer estimates, 1.61 billion people will log in to social networking sites at least monthly, from any electronic device.
That is a 14.2 per cent gain on social networker numbers from 2012, and double-digit growth is expected to continue for another year. By 2017, 2.33 billion people will use social networks, the research found.
Currently, the highest penetration of social network users as a share of total population occurs in the Netherlands, where 63.5 per cent of all residents are social network users; Norway follows just behind at 63.3 per cent. Majority of residents in Sweden, South Korea, Denmark, the US, Canada and the UK also use social networking sites monthly.