Similarly, in February also, sales of utility vehicles were down 9.09 per cent at 43,507 units as against 47,859 units in the same month in 2013. “Elections have not had a positive impact on sales of SUVs and utility vehicles this time around. In the past, there used to be some increase in sales of these vehicles,” SIAM President Vikram Kirloskar said. According to him, in modern times, there are better and more effective means such as SMSes to reach out to the electorate.
His view is in fact supported by the historical data of sales of these vehicles in the previous two general elections. Ahead of the 2004 general elections which were held in April-May, as per SIAM data, sales of utility vehicles grew by 46.34 per cent to 13,796 units in February 2004 as compared to 9,427 units in the same month previous year. Likewise, sales of utility vehicles in March 2004 grew by 6.38 per cent to 16,281 units from 15,304 units in the year-ago month. (PTI)