"We hope that all the Modi lovers and his followers will not leave any stone unturned to make our initiative popular. Jai Hind! Jai Bharat!" The influence has not been restricted to men's fashion. Mumbai's popular sari store Paaneri has launched a collection of georgette saris with digital prints of Modi's face, which was a hit. "The respone is very good. We had launched the sari on Monday and we have sold close to 160 pieces and have also received additional orders for the same. It's priced at Rs.2,150. The saris are available in different patterns," said Vinod Gada, CEO Paaneri told IANS on phone from Mumbai. The shop has branches in Thane and Dadar. "Following Modi's victory in the Lok Sabha election, we think we will have to make lots more Modi inspired saris," he added. There are designers taking inspiration from other political parties like Arvind Kejriwal's Aam Aadmi Party (AAP) to young face of Congress Rahul Gandhi (RAGA), but Modi is in focus there too.
Mona Lamba and Pali Sachdev, the famous designer duo from Kolkata, recently came up with a collection inspired by Mamata Banerjee's Trinamool Congress, but they also have a lotus motif for Modi's supporters.
Apart from Modi, ther are takers for all kinds of political merchandise. Bluegape.com, another online fan merchandising store, has established a market for political merchandise. "Fan merchandising was a fairly new concept in India when we started off, but it has picked up the pace since then; it caught the eye of people faster than we expected," Sahil Baghla, co-founder and chief executive officer, Bluegape.com, told IANS. They are getting encouraging response from the consumers, especially youngsters. And revenues are overwhelming. "We have made a killing on our political merchandise collection and it has been a major hit among the masses. It had contributed more than 30 percent to our revenue at its peak before elections. A majority of our buyers are young, educated and professional people. "Major metros including Delhi and Mumbai, Hyderabad and Bangalore have contributed the most, but Tier I and II cities are not far behind. Metros' share comprises more than 60 percent and rest is from other places, including heavy demand from Varanasi as well," said Baghla. So take your pick and get politically fashionable this season.