Ranjit Yadav, president, passenger vehicles business, Tata Motors, said the car was “loaded with trendy features” to make it a “smart city car to hang out with”.
Tata Motors — part of the tea-to-steel Tata conglomerate — has been seeking to reposition the car in the market by adding features and making it trendier. In December, Tata Motors sold just 554 Nano cars, down 75 percent from 2,202 cars a year earlier. Tata Motors officials on Jan 13 said some 45 percent of Nano drivers are between 18 and 34. The Tata group’s former chairman Ratan Tata said it had been a mistake to market the Nano merely on its low-price, saying “various stigmas have been attached to it”.