Estimates suggest that out of nearly Rs 40,000-50,000 million total advertisement and publicity budget across the parties, digital platforms may get at least Rs 400-500 crore in the run up to the polls.
According to officials at digital marketing firms being used by some leading parties, judicious use of social media could turn out to be the “game changer” in some urban seats. As per studies conducted by various parties, internally and by third-party agencies hired by them, as many as 160 constituencies out of the total 543 seats are likely be influenced by social media. Parties, including smaller regional outfits, are therefore leaving no stone unturned to get that crucial ‘online swing’ in their favor. Notwithstanding traditional media outlets like on-ground political rallies and speeches, social media’s word-of-mouth nov