"Because I believe we can, we should, and we must stand together against the few who commit crimes against any human being, in whatever form or guise these crimes might take," Shah Rukh said in a statement.
SRK joins actor Jackie Chan as an ambassador for the campaign, which has already garnered support from public figures including footballer Lionel Messi, Formula 1 racing drivers Fernando Alonso and Kimi Raikkonen in addition to law enforcement agencies around the world. Interpol's Turn Back Crime campaign is aimed at raising public awareness that organized crime is often involved in seemingly unrelated crimes. Drug trafficking, human trafficking, counterfeiting, cyber crime, kidnapping, crimes against children and corruption in sport are in fact often interconnected, with profits from one crime area used to fund another.
The Turn Back Crime campaign is aimed at helping the public better understand these issues and empowering them not to be duped by criminals when buying products or using the internet.
"Shah Rukh Khan has dedicated his life to making films which reflect the highest level of professionalism and commitment to bringing joy into the lives of hundreds of millions of filmgoers in India and around the world," said Interpol secretary general Ronald K. Noble. "We are honored to have him as an ambassador for Interpol's global Turn Back Crime campaign and we look forward to seeing how he puts his artistic talents behind this campaign," the Interpol chief said. The Turn Back Crime campaign is also reaching out to companies and policy-makers in a bid to form a united front against contemporary crime challenges, and to support the ongoing activities of the global law enforcement community.