"We have consistently received a phenomenal response for the big ticket premieres on our network. For 2014, we have targeted diverse content line up acquiring films across different genres. Our strategy has always been to simply offer our viewers' content they want to watch, rather than what we want them to watch," Hemal Jhaveri, executive vice president, Star Gold and Movies OK, said. The other acquired films of 2014 include 'Creature', 'Gang of Ghosts', 'Traffic', ‘Sonali Cable’, 'O Teri', 'Bhaag Johnny' and 'Hawaa Hawaai'. Touted to be the first hit of 2014, 'Yaariyan' shall kick start the movie premieres for the year across the network. This would be followed by Salman's 'Jai Ho', the first Rs 100 crore grossing blockbuster of the year.
In early 2013, Star India had signed an exclusive television broadcast rights (satellite rights) deal with Salman and Ajay for their films till 2017 for Rs 500 crore and Rs 400 crore respectively for all their movies. The newly acquired movies are bought for a period of ten years with exclusive telecast rights.