The list is compiled by measuring money and fame, which includes estimated entertainment related earnings from Oct 1, 2013 to Sep 30, 2014, and their visibility on print, television and internet.
The list not only revolves around actors, television stars but even sportspersons, authors, film directors, music directors, singers and comedians. At the second spot is megastar Amitabh Bachchan, while cricketer MS Dhoni and actor Akshay Kumar occupy the fourth and fifth position. The top five in the list dominate the earnings sweepstakes, accounting for as much as 35 per cent of the total revenues of the top 100.
Salman's estimated earnings in 2014 are Rs. 244.50 crore, Amitabh amassed Rs. 196.75 crore, Shah Rukh minted Rs.202.40 crore, Dhoni pulled in Rs. 141.80 crore and Akshay Rs. 172 crore. Despite a quiet year, Shah Rukh’s earnings can be attributed to his brand value and endorsements. With 22 such deals in hand, he has endorsed the highest number of brands this year.