At a time when innovative marketing is key to a film's success, Alia turned into a new marketing guru and decided to use her and co-star Varun Dhawan's selfie as part of the film's promotion. Taking pride in her decision, she said: "It was my idea. I love selfies; so I said let's do a selfie poster. But I would call it a 'Humpty' poster."
Varun said: "Alia has got great marketing skills. It was her idea. She interferes in marketing, editing and everything (Laughs)."
Television actor Siddarth Shukla, known for his role as Shiv in TV show "Balika Vadhu", is making his debut in Bollywood with director Shashank Khaitan's "Humpty Sharma Ki Dulhania", and Varun says he has a huge fan following. "We were shooting in Borivali and all the crowd were like Siiddarth, Siiddarth... He has an incredible fan following and we can use this for our film."