He added that he feels "immense sorrow" to see the post disaster photographs of the scenic land, which was once Bollywood's favourite destination to shoot. Film producer Mukesh Bhatt, president of Film and Television Producers Guild, too was present at the occasion, which was also graced by Union Minister of State for Sports and Youth Affairs Sarbananda Sonowal.
Bhatt said it's like "payback time" for the film industry. "We feel emotionally committed to that land, and we must come together to help in its hour of darkness," Bhatt said of Jammu and Kashmir, which was left devastated after floods hit the region in September.
Hence, as part of the "Hum Hain...Umeed-e-Kashmir" campaign, a slew of celebrities from the film and music world will come together to perform for a charity concert, to be held at the Indira Gandhi Indoor Stadium here Saturday. They will also appeal their fans and the public to donate generously for the cause. From Gulzar, Vishal Bhardwaj, Sharmila Tagore and Vidhu Vinod Chopra to Aamir Khan, Farhan Akhtar, Ranbir Kapoor, Sonakshi Sinha, Sushant Singh Rajput and Parineeti Chopra -- various known names are lending their support to the effort. Sonowal said that on his part, he has waived off the stadium rental for the event, which he will attend only after buying the tickets. All money generated through sale of tickets, donations and sponsorships, will be given to select charities for relief work.